As a Senior Director of Digital Strategy, Andre Smith has over 10 years of experience leveraging a unique mix of digital insights and data analytics to provide actionable insights and strategic pathways forward for clients across a variety of industries.
As an industry-agnostic practitioner, Mr. Smith has leveraged his expertise to advise clients such as Johnson & Johnson, Duke Energy, McDonald’s, P&G and Audi. Most recently, Andre co-developed and spearheaded the Coronavirus Response Index: a real-time measurable tracker of brand communication and subsequent consumer response during the height of the pandemic. This index leveraged both data science and qualitative analysis, and resulted not only in data-driven recommendations, but also provided a sense of reassurance for our clients.
Andre joins us from APCO Worldwide, where he led their proprietary influencer science practice. In addition, Andre sat at the nexus of digital, data science and insight offerings, ensuring cohesion between all practice areas. Mr. Smith is a graduate of Ohio University's College of Business.