Launching a product with a sonic boom

Chronicle allows security teams to cost effectively store and analyze all their security data in one place to investigate and detect threats at Google speed and scale.

Challenge

Launch the first product from Chronicle, Alphabet’s cybersecurity moonshot, during a press event at the RSA Conference, the biggest security event of the year that attracts 50K+ attendees

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Strategy

• Secured features to create buzz around Chronicle ahead of the launch
• Reached out to reporters early to invite them to the press event at RSA
• Pre-briefed a select group of top-tier reporters, granting semi-exclusive access to incentivize coverage

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Impact

• 128 news and blog hits, 84 articles within the first week
• Social reach of 36M
• Closest competitor’s stock price dropped 7% in the first week.
• Exceeded target business development pipeline goal by 7x in the first month.