Most important is how AI shows up in the output: delivering care differently, affecting patient outcomes, adding more healthy years to all people’s lives—not just the wealthy. In short: I don't think anyone, Akido included, should be anchoring in AI alone as a moat.
The strongest communications strategies don't replace earned media. They build on it by bringing together the channels and voices audiences already trust.
Jackie O'Connell
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Faisal Masud, fabric CEO, on Starting Rebranding Internally, the Growth of B2B E-Commerce and the Future of Retail