Building billion-dollar business units


Linkedin Marketing Solutions (LMS) provides marketing solutions that allow advertisers to reach their ideal audiences, while LinkedIn Sales Solutions (LSS) empowers sales leaders to leverage the power of modern selling tools to generate leads.

Length of partnership

Since 2015

Why you should care

Sales tools done right connect audiences with what they need and help businesses of all sizes to grow

Commerce & Logistics

Building billion dollar business units

Capitalizing on a key revenue moment

In early 2021, LinkedIn Marketing Solutions announced it surpassed $3 billion in ad revenue in one year, outpacing Snap and Pinterest. The moment was a result of Mission North’s years of groundwork raising the profile of the platform through capitalizing on the media’s appetite for expert leadership on industry and product trends. Today, LinkedIn Marketing Solutions products and its leaders are regularly featured in top industry publications AdWeek, The Drum, Fast Company and AdAge

Building thought leadership with data

We partnered with LinkedIn Sales Solution in 2016 to help them launch their now annual, ‘State of Sales Report’, which uses the power of LinkedIn’s platform data to validate the need for modern selling tools. The annual report has positioned LSS as a leader for insights into buying and selling that help sales organizations prepare for the future. It’s also helped their solutions become synonymous with the virtual and hybrid selling conversation, which was more important than ever as the pandemic took hold. The report has become an industry crux on selling trends and is regularly featured in top business and trade publications including Forbes, Inc., AdWeek and ZDNet


“It has been incredibly rewarding to see LinkedIn Marketing and LinkedIn Sales Solutions grow significantly while also differentiating themselves from existing players in the market. Articles secured by Mission North — including pieces that go back as far as 2015 — are still among the top drivers of traffic to their websites.  We’re just getting started on what we can accomplish through PR together.“

Ben Friedland

Senior Vice President, Mission North

Press coverage

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