Product Launch Breakthrough @ CES


L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide.



Elevating Beauty to Tech

L’Oréal is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.


  • Evolve L’Oréal’s narrative from beauty brand to tech innovator 
  • Valorize L’Oréal’’s corporate brand while ensuring ensuring Kerastase was a focal point for the story 
  • Cut through the media and product clutter at largest consumer electronics show in the world 
  • Legitimize and convince press and consumers that technology is fulfilling a deep consumer need and is first-of-its-kind technology 
  • Global product launch


  • Create haven / quiet space for journalists, by hosting one-on-one briefings in a Venetian hotel suite away from the busy conference floor with top-tier business, consumer/lifestyle and technology press 
  • Develop a comprehensive communications toolkit: including product video, hero imagery, digital social media campaign, myriad press materials  to engage and connect with wider audience 
  • Participate in various thought leadership opportunities - both paid and unpaid during the event


  • Truly global launch:  247 unique articles, 170+ U.S.  and 75+ International 
  • Feature stories in top-tier business, tech and beauty publications including Associated Press, CBS This Morning, Washington Post, TechCrunch, Financial Times, Fast Co 
  • 450+ million social media impressions with Kerastase who commanded the majority of share of voice 

Press coverage

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