From content machine to headline-maker

Policygenius is a platform that connects consumers with trusted financial advice and the option to shop multiple insurance policies in a single spot. 

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Challenge

Policygenius had built its brand reputation on an incredibly strong blog and content marketing machine. But they needed to add strong PR to raise brand awareness in a heavily-funded, overhyped insurtech market. Beyond content, they wanted to reach consumers inundated with personal finance advice, and better connect the CEO’s platform to her business. 

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Strategy

Mission North came in to help evolve CEO’s thought leadership platform from ‘female founder’ to ‘industry expert.’ We built a rapid-response engine to connect evergreen insights and data from Policygenius with timely news moments. 

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Impact

Leveraging the critical timing of the open enrollment window, Mission North secured more than 10 articles on Policygenius’ insurance literacy survey. We landed 20 tier-one articles across six months, stemming from 24 briefings in the first 90 days of engagement, and expanded the CEO’s business media rolodex to cement future interviews and broadcast invites. 

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