Policygenius is a platform that connects consumers with trusted financial advice and the option to shop multiple insurance policies in a single spot.
Policygenius had built its brand reputation on an incredibly strong blog and content marketing machine. But they needed to add strong PR to raise brand awareness in a heavily-funded, overhyped insurtech market. Beyond content, they wanted to reach consumers inundated with personal finance advice, and better connect the CEO’s platform to her business.
Mission North came in to help evolve CEO’s thought leadership platform from ‘female founder’ to ‘industry expert.’ We built a rapid-response engine to connect evergreen insights and data from Policygenius with timely news moments.
Leveraging the critical timing of the open enrollment window, Mission North secured more than 10 articles on Policygenius’ insurance literacy survey. We landed 20 tier-one articles across six months, stemming from 24 briefings in the first 90 days of engagement, and expanded the CEO’s business media rolodex to cement future interviews and broadcast invites.