May 2, 2025
May 2, 2025
Welcome to the second episode of 'The Pipeline' – the life sciences and health communications podcast from Mission North.
Life sciences is a sector pulsating with innovation, from artificial intelligence promising to radically improve drug discovery to personalized medicine overhauling our entire approach to treatment. But as the excitement grows, so does the skepticism.
In today's episode, Lauren Cohen, Senior Vice President at Mission North, and Tyler Perry, Co-CEO at Mission North, share how communicators and thought leaders can balance hype with reality, overcome the cynics, and take back control of their narratives.
