Alex focuses on complex storytelling and holds relationships with media across a range of sectors from life sciences to venture capital. Seeing around corners is one of her favorite parts of the job.
Having previously led the Brew team in London, supporting companies such as insurtech operation Lemonade, lifestyle media brand Refinery29, build-it-yourself computer company Kano and sustainable fashion tech company Unmade, she thrives when working directly with executives to craft a compelling narrative that advances business goals.
Channeling more than a decade of PR-specific experience, Alex garners quality coverage, strategically advising clients along the way - from media training to navigating crises and cultivating new journalist relationships. Earlier years were spent at Rubenstein in New York, providing counsel for major music publishing operations in the fight for the songwriter, and as an integral member of the BMW team, often traveling from auto shows to Art Basel and CES.