Ali is a data-driven integrated communications expert with over a decade of experience managing B2B and B2C campaigns spanning earned, owned, paid, influencer, creative and measurement. With her audience-first mindset, she has driven business impact for clients including PayPal, Adobe, Microsoft, McDonald's, and Novartis through events, media tours, video productions, branded content, experiential activations, and thought leadership programs.
At Mission North, Ali is a Senior Vice President leading both the Consumer Practice and Media Practice, supporting clients including Canva, Toast, Greenlight, and Appfolio. She currently resides in LA but is a born and raised New Yorker, and she received her B.A. in Communications with a specialty in PR from Marist College.