Bill has more than 25 years of experience in strategic communications and public affairs advising technology companies at every stage — from stealth to Fortune 50. He serves as chief counsel to clients in our Commerce & Supply Chain, Trust, Future Stack and Future of Work practices, including Canva, Google, LinkedIn, and Snowflake. Bill specializes in helping companies navigate major moments of inflection and transformation with integrated corporate communications programs designed to grow reputation equity and create new categories. When he’s not advising clients, Bill focuses on developing Mission North’s award-winning culture and experimenting with new storytelling techniques. He is a frequent commentator and contributor on the future of technology, media and communications. His articles have been published in Adweek, Harvard Business Review, TechCrunch and VentureBeat.
Prior to joining Mission North, Bill was vice president of marketing for a media startup, where he led all marketing, licensing and distribution strategy around the company’s filmed entertainment properties. Before that, he managed product PR and corporate communications for some of the Internet’s pioneering brands, including AOL, Sun Microsystems and Netscape, while working at A Good Seed Production, Blanc and Otus and Niehaus Ryan Wong.
Bill began his career in public health, directing a federally funded nonprofit program for several years before being appointed to serve as a Special Assistant to San Francisco Mayor Willie L. Brown Jr. He currently serves on the Board of Directors for the San Francisco Education Fund and Mirabel Pictures.
Bill lives in San Francisco with his wife, Kate, and their sons Ben and Sebastian.
He graduated from St. Lawrence University with a bachelor’s degree in political science and writing.