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James Niccolai

Vice President of Content and Media Strategy

James NiccolaiJames Niccolai

With deep knowledge of cloud infrastructure, data platforms and other enterprise technologies, James helps Mission North clients identify and craft compelling stories that matter to their businesses.

James cut his teeth as a journalist at the Quincy Patriot Ledger newspaper south of Boston, where he bemused locals with his strange English accent while reporting on fires, traffic accidents and local politics. He then spent 20 years as a technology reporter and editor for IDG News Service in San Francisco and Paris.

James joined Mission North in 2016 to help evolve enterprise strategy for the content studio and media teams. With rich experience as a journalist, he identifies newsworthy angles to pitch reporters and produces a range of editorial content including thought leadership articles and blog posts.

Born in London, James graduated from Boston’s Northeastern University with a degree in history and journalism. When he’s not at work, you can often find him on his bicycle riding through the hills in Marin and Oakland.

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