Jill Scherer

Jill Scherer specializes in bringing order to messy projects. Over the past 16 years, she has helped teams stop spinning in circles, focus on what matters, and turn scattered ideas into plans that actually move business forward.

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Across her career, Jill has guided brand, product, and digital strategy for category leaders like eBay, Google, FedEx, Sherwin-Williams, and Siemens. Before joining Mission North, she founded North + Notion to act as an embedded advisor for leadership teams navigating high-growth, fast-changing environments. Prior to that, she led digital strategy at Hotwire Global, running enterprise programs that delivered over $22M in pipeline growth and doubled audience engagement for complex tech brands. Her background also includes leading social and channel strategy at Zonda Marketing and Snap Agency.

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Whatever the challenge—a major product launch, a new campaign, or a creator program—Jill helps teams get aligned and get it done right.