Shara has been working in PR for 15 years. Prior to joining Mission North, she led consumer PR in-house at high-growth direct-to-consumer startups like Freshly, SmileDirectClub, and HelloFresh. Now, Shara leads consumer media strategy for clients like Canva, LifeStance Health, and Greenlight, uncovering creative ownable storylines that break through the noise and drive impact. As a member of Mission North's media practice, Shara is media-obsessed, staying on top of the latest pop culture, health, wellness, and lifestyle news and trends. A native New Yorker, in her free time Shara loves seeing Broadway shows, live standup comedy, and checking out new restaurants in the city.