Tyler has more than 20 years of experience providing strategic counsel to startups and larger brands, and still gets irrationally excited telling stories about the companies that are changing how we live, work and play. She co-leads Mission North as well as the company’s product strategy and integration work. A generalist at heart, Tyler oversees the company’s Fintech, Future of Work and Life Sciences practices, and has worked with a wide range of brands, past and present, including Betterment, Ginkgo Bioworks, L’Oreal, Braintree, Venmo and Flatiron School.
In her previous life, Tyler worked with emerging fashion, lifestyle and retail companies on building brands and driving consumer acquisition. She started her PR career during the dotcom heyday and enjoyed every ridiculous minute of it, leaving only for a few years to moonlight as a hedge fund analyst.
Tyler is the ringleader of the Williams College mafia at Mission North. Her pug Tots is a regular fixture in the New York office, as are the trials and tribulations of her two very spirited boys.