From Vision to Impact: Mission North’s Third Annual Social Impact Report

As an agency, our north star is making a positive impact through our work, culture and community investments; and this is what guides our day-to-day work here at Mission North.

To measure and reflect on our impact, we’re proud to share our third annual Social Impact Report. By publishing it, we hope to:

  • ‍Foster a culture of belonging, corporate philanthropy, and volunteerism.
  • Attract and retain people committed to making a positive impact within our industry and the communities in which we live.
  • Inspire industry peers and clients to grow their social impact.
<split-lines>"As an agency, our north star is making a positive impact through our work, culture and community investments."<split-lines>

Mission North celebrated a number of accomplishments in 2023, but a few stand out:

  • We officially launched our “Foster the Future” industry initiative, partnering with three other PR agencies to offer fellowships to diverse college students considering a public relations track. We expanded our offerings and more than doubled the program’s agency participants throughout the year, with nine now involved.
  • We deepened Mission North’s impact in our local communities by investing more than $120,000 in employee-directed grants to local nonprofits and volunteering for a collective 912 hours.
  • We achieved a 92% score of Mission Northers feeling connected to our work, culture and community investments. 
  • We raised over $3,000 for the Mission North Fund—which helps our employees who need immediate assistance with urgent financial issues—via our inaugural Silent Auction.
  • Our Sponsorship program, which provides a path to accelerate career paths for mid-level leaders from underrepresented backgrounds, completed its first year.

We are especially proud that while some of these are new programs, many reflect years of planning, thoughtful experimentation and expansion. In other words: the process of turning ideas into impact. Our 2024 social impact work is already off to an inspiring start, and there’s much more to come.

Be sure to review the full report, included within this blog post. And for more information about Social Impact within our agency, click here.

More posts

December 22, 2025

December 18, 2025

Inside Mission North
AI

AI@MN Series: The PR Director's Cut—How AI Reveals Hidden Opportunities

David Wild with scientific imagery behind him

December 4, 2025

December 4, 2025

Inside the Newsroom
AI

In Vivo’s David Wild on Scientific Journalism, AI Storytelling, and the Art of the Pitch

November 18, 2025

November 18, 2025

Expert Insights

The Conversations That Shape Thought Leadership

October 30, 2025

October 30, 2025

Inside Mission North

Finding the Story: A Conversation with Rafe Needleman