December 18, 2025
December 18, 2025
Since the 2016 election, big tech companies are increasingly recognized as key players in the democratic process, with their policies and algorithms potentially influencing voter behavior and even elections.
Amid the current – and ultra-historic – election cycle, the stakes are even higher: The media remains quick to scrutinize every organizational action, and comms professionals are left balancing transparency with strategic messaging. It’s a high-pressure, fast-paced environment that requires quick decision-making and adaptability.
In this strategic playbook for the 2024 Presidential Election, we outline key ways comms professionals can articulate their unique messaging, given the highly complex climate. In it, we also briefly rewind the clock and analyze technology’s rapid ascent into the political arena.
You’ll also get:
- Each candidate’s take on key issues (from the climate to AI and the economy)
- Key dates as we hit the homestretch
- Several guiding communications principles
- And more!
Check out the full report, below:
Mobile viewers click here to view.
