Mission North Wins Fast Company’s ‘Most Innovative Companies’ Award for 2024

At Mission North, turning innovative ideas into impact isn't just a tagline—it's our driving force. That is why we're so excited to officially be recognized as one of Fast Company’s “Most Innovative Companies” for 2024. This award honors our commitment to making a positive impact through our work, culture, and community investments – a pledge we hold ourselves to every day.

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Expert teams across our wide-ranging practice areas craft narratives that move audiences and markets—positioning our clients as industry and category leaders. From helping them navigate generative AI, to fostering diversity within our own industry, innovation is part of our DNA.

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In working with us, today’s technology and science innovators get access to an exceptional team passionate about using communications to help solve some of the biggest societal challenges. Mission North is more than just an agency—we're changemakers.

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But don’t just take our word for it. The following aspects of our innovation story resonated most with the Fast Company Innovation Award judges:

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Turning Innovation Into Impact With Communications

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We are fortunate enough to get behind some of the biggest swings in technology and science innovation and proudly tell these stories—from rebranding waste carbon with LanzaTech to driving the visual economy with Canva.

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Our work amplifies the stories of organizations driving technological and environmental transformation. We're proud to serve as storytellers for companies like Zoom, Toast, Snowflake, Mozilla Foundation, Portland General Electric, Ginkgo Bioworks, and Recursion, pushing the boundaries of what's possible.

<split-lines>"We're proud to serve as storytellers for companies like Zoom, Toast, Snowflake, Mozilla Foundation, Portland General Electric, Ginkgo Bioworks, and Recursion..."<split-lines>

Helping Communicators Navigate Generative AI

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As technology evolves at a rapid pace, so too must our approach to communications. That's why we've invested in understanding and harnessing the power of generative AI tools. We’re also tracking the sentiment around AI innovation and brand loyalty, and have authored pieces around transparent communications and storytelling as a roadmap for responsible AI.

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By staying at the forefront of technological advancements, we empower our team and clients to communicate more effectively in an ever-changing landscape.

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Driving Innovation Within Our Industry

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One of the most pressing challenges in the communications industry is the need for more diversity and inclusion. At Mission North, we've proactively addressed this issue through initiatives like "Foster the Future." This collaborative effort with the Public Relations Society of America (PRSA) Foundation and other agencies aims to mobilize and prime our industry for change by providing scholarships, fellowships, and professional development opportunities to diverse communications students and mid-level professionals. By open-sourcing our program, we invite other agencies to join us in this crucial mission.

<split-lines>"[Foster the Future] aims to mobilize and prime our industry for change by providing scholarships, fellowships, and professional development opportunities to diverse communications students and mid-level professionals."<split-lines>

Codifying Our Social Commitments

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We are fully committed to prioritizing social impact alongside profit. That's why we became a benefit corporation in 2022. Through initiatives like our e3thos program, we invest 2% of our profit and time in nonprofits fighting for equity, education, and the environment, ensuring our work benefits our clients, communities, and the planet.

<split-lines>"We invest 2% of our profit and time in nonprofits fighting for equity, education, and the environment, ensuring our work benefits our clients, communities, and the planet."<split-lines>

Innovation Metrics

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Our commitment to innovation is reflected in tangible metrics that demonstrate the impact of our efforts. In 2023, we tripled revenue for our Sustainability practice, secured 24 customer wins—including those of industry leaders like Zoom and Mozilla Foundation—and achieved positive Net Promoter Scores (NPS) from both customers (60) and employees (52).

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Furthermore, our Foster the Future fellowship received over 50 applications, highlighting the demand for initiatives that nurture diverse talent in the PR industry.

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Our Unwavering Commitment to Positive Change

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Mission North is honored to be classified as one of Fast Company’s “Most Innovative Companies.” This recognition is a testament to our team's hard work, dedication, and unwavering commitment to driving positive change through innovation, collaboration, and purpose-driven communications. 

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As we look to the future, we remain steadfast in our mission to make a meaningful impact on the world around us.

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This was an incredible honor – thank you, Fast Company, and thank you to our incredible team here at Mission North!