May 26, 2026
May 21, 2026
Trust isn’t disappearing — it’s being recalibrated.
Our 2026 Brand Expectations Index reveals a shift in how audiences decide who deserves credibility in an AI-driven world.
Three signals stand out:
Audiences are repricing what credibility looks like. It is less about frequency of communication and more about whether leadership actions signal responsibility. Today, visible accountability is rewarded with trust; people want clarity about who stands behind the message.
For leaders navigating reputation, innovation, and crisis in 2026, the question isn’t whether trust matters – it’s how it's earned.
Download the full report to explore the data and implications behind these shifts, and what it means for your organization.
