Mission North Brooklyn Gives Back with Big Brothers Big Sisters of New York

technology PR, B2B public relations, high tech PR, digital PR, B2B communications, integrated media, Mission North, volunteer, giving back, employee volunteer program|technology PR, B2B public relations, high tech PR, digital PR, B2B communications, integrated media, Mission North, volunteer, giving back, employee volunteer program|technology PR, B2B public relations, high tech PR, digital PR, B2B communications, integrated media, Mission North, volunteer, giving back, employee volunteer program

Tyler, Matt, Lauren and Elissa stood in front of six new faces, pitching the importance of storytelling, in hopes of getting everyone inspired by their message. They put on their brightest smiles and mapped out upcoming meetings over the next few months.

The room was not filled with prospective clients. It was filled with six high school freshmen and sophomores from City Polytechnic High School of Engineering, Architecture and Technology in Brooklyn. This meeting marked the start of our involvement in Big Brothers Big Sisters of New York’s STARS program, a workplace mentorship program.

As part of Mission North’s E3THOS program, the Brooklyn team planned a five-session curriculum over two months with a focus on what Mission North does best: storytelling.

In the first session, we talked about situations where we have to share personal stories — like resumes, personal statements for college, dating and networking — and found that the three most important parts to our own story build a triangle. Matt and Tyler broke the ice by performing mock interview introductions. The kids were harsh judges of Matt’s poor eye contact and Tyler’s hand-waving, but were generous with positive feedback. Then we asked them to tell their stories for their own hypothetical interviews. By the end of the session, Mission North was ready to hire a singer-songwriter, camp counselor, architect and sports agent, who pitched their personal stories vividly.

The second session focused on telling personal stories in written form. Sarah, Will, Puneet and Ayla led a brainstorming session in which students identified elements of a good story, including emotions and gripping first sentences. The kids critiqued a few personal statements from the Mission North team and then began to work on their own. At the end of the session, we read the opening line to our personal stories. With lines like “Video games turned me from a man to a gentleman,” we were hooked.

In the next few sessions, we’ll be talking about how to promote our stories via social media and in front of an audience. We’re happy to share our storytelling expertise in a workplace setting, but are gaining the most value from just getting to know the Big Brothers Big Sisters teens. They are coming out of their shells, working hard to make each session exciting and collaborative, and are looking towards the future. Their stories are inspiring and uplifting.

technology PR, B2B public relations, high tech PR, digital PR, B2B communications, integrated media, Mission North, volunteer, giving back, employee volunteer program
technology PR, B2B public relations, high tech PR, digital PR, B2B communications, integrated media, Mission North, volunteer, giving back, employee volunteer program

More posts

Image of editors Marina Mayer, Dom Nicastro, Danny Klein, and Mike Demenchuk

May 2, 2025

May 2, 2025

Expert Insights

What “Skeleton Crew” Editors Want from Your PR Pitch

Hand holding flowers

May 2, 2025

March 27, 2025

Social Impact

Impact Ignited: Our Fourth Annual Social Impact Report

Images of financial services professionals gathering at the Turning Point Dinner

March 27, 2025

March 10, 2025

Expert Insights
Financial Services

The Paradox of Progress: 5 Lessons From Top Financial Services Communicators

Illustrated human and mechanical hand touching a crystal ball

March 10, 2025

March 6, 2025

Brand Expectations Index 2025: Reputational Trends in Challenging Times